How to Start a Mom Blog

How to Start a Mom Blog and Make Money in 2023

This article shares practical steps on how to start a mom blog and make money out of it.

Starting a mom blog might just be the bold step you need to take in order to achieve your goals and desires. It’s never too late to start something new and set things in motion. Instead of spending much of your time on Facebook or Instagram, why not start a mom blog and make money with your blog in 2023?

Why Should You Start A Mom Blog?

Launching a blog from scratch takes time and effort. Here are some of the reasons why you should start a mom blog.

Blogging is like therapy. Writing about your motherhood experiences can alleviate the stress that comes with being at home alone with the kids most of the time. Although it’s challenging to squeeze a little extra time for blogging, it’s doable. Eventually, it will help you connect with millions of moms out there with whom you can easily swap helpful info, parenting advice, and stories.

Being able to connect with other moms will give you the confidence and commitment to get you through hard times. There is nothing like having a support group of like-minded women encouraging you in what is your most important endeavor to date–raising kids!

Starting a mom blog or having something of your own where you can share your experiences really helps you stay sane while at home with kids. The most important thing is blogging helps you to become a kinder, less judgmental, and better-informed mom and person.

How to Start A Mom Blog

There are some steps you need to follow carefully to start a successful mom blog. Here are four main steps.

  • Choosing your niche
  • Setting up the blog
  • Reaching your audience
  • Making money

Choosing the niche

If you want to make your blog profitable, then you need to pick a niche with a good audience. Invest a good amount of time to research your niche and make sure you are passionate about the niche.

# Have a unique strategy

Let readers know your blog is an authority in a particular mom blog niche!!

# Set your initial plan

The common mistake many beginner mom bloggers make is they start with no real strategy or plan for what they are targeting or what they want to achieve. They fail to realize that making money from a blog requires serious work. Therefore, it is important to have a plan for how you will run and manage your blog. 

Setting up the blog

Setting up the blog is not that difficult. There are two options for this:

  • Set up a blog all by yourself.
  • Hire someone to set up and configure your blog.

If you need some help to get your blog up and running, you can hire a freelance WordPress developer from Upwork. However, you can get it done all by yourself. Watch the below tutorial on how you can set up your own blog all by yourself without needing the help of anybody.

To create your own mommy blog, the following is necessary:

  • A unique domain name
  • A web hosting
  • WordPress installation
  • Configuring the blog

Here is a step-by-step guide for you.

Register a Domain Name

A domain is the main URL, that people use to get to your web site. The first task before you think of an excellent domain name is to check the availability of the domain name.

Buy A Hosting Package

After picking the domain name, you will need to host the name on a web server. Your domain name is useless unless you host the domain name.

As a beginner, you need a reliable web hosting service provider like Bluehost. With Bluehost, you can create your blog in under 20 minutes.

The great news is you get a free domain name and save approximately 30 USD for one year. Here is more on why you should choose Bluehost.

  • You Get a Free Domain
  • They Have 24/7 Support For All of Your Questions
  • One-click WordPress Installation
  • Affordable for New Bloggers

Bluehsot Hosting

Install WordPress and Plugins

Watch the below video on how to install WordPress and set up your Blog.

On a successful WordPress installation, the next step is to download and install a theme from your WordPress Admin. All these things are very easy to do.

Search and look for a template that will be appropriate for the sort of blog you want to have. You may not get a ” Mommy theme’, but you will see hundreds of themes that will serve the purpose you want. While selecting the theme, make sure your theme is responsive. You can also get a paid theme for your site. You will find some amazing responsive themes from the sites listed below.


Reaching Your Audience

Driving traffic is the first real challenge for a  new blog. If you don’t post quality content on a regular basis, it’s going to be tough to drive traffic. If you’re worried that you can’t keep up with the constant demand for writing your blog post, then consider hiring a freelance VA or Writer. You will find hundreds of quality writers on the freelancer marketplaces like Upwork and Just make sure you choose the right one for you. Here are two ways to grow your readers for your blog.

Implement Some SEO Strategy Initially

Your earning mostly depends on how much traffic you can bring to your blog. For the most money-making blog, organic search traffic performs much better than any other source. That’s why Search Engine Optimization (SEO) should be an integral part of crafting your posts to attract the right viewers to your site.

While social media can be a big driver of traffic, like an email list, ranking well in Google search results is going to be critical for your blog’s success. You need to make sure that your content, as well as your site, is as optimized as possible when it comes to SEO.

There are some great SEO courses on Lynda, Udemy, and other sites. You can also use some SEO tools and Plugins to brush up your site’s SEO. Some of the best tools when it comes to SEO are MOZ, SEMRUSH, and Yoast. With these tools, it will be easier for you to improve onsite SEO, monitor traffic performance, monitor backlinks, and much more.

Grow Your Social Media Audience

You should implement a social media marketing strategy to connect with your blog audience. Here are some strategies you should implement initially-

Be active on Quora/Reddit/Yahoo Answers and follow people in your niche. Get engaged, answer questions, post questions, and remember to link back to your blog.

Open a Facebook and Twitter account, and grow your followers. You should also open a business account on Pinterest and create quality pins daily.

How to Make Money with Your Mom Blog

It might take a while to gain a significant amount of traffic for your blog. Once you see a good number of visitors to your blog, you can start earning money from your blog.

All you have to do is familiarize yourself with some aspects of blog monetization, and pretty soon you can start making money from your blog as well. The main trick to monetizing your blog is to ensure that your blog has multiple streams of revenue. When all of the revenue streams are added together, it can provide you with a passive revenue source for years and a lifestyle that you always wanted.

Check out some practical ways to make money as a mommy blogger. 

Display Adds on Your Blog

AdSense is one of the popular website monetization programs run by Google. You can make money from Google AdSense by placing ads on your website. You need to create a Google AdSense account first. Once you create the account, Google will tell you to put a specific ad code on each page of your blog. You can do it manually or use AdSense Plugins like WP QUADS to set ads anywhere in the posts, pages, and widgets.

Sometimes, getting Google AdSense approval can be a tough task. This is because the AdSense approval program is a long and difficult process. But it is not the only option for you. There are a lot of quality ad networks that share a decent amount of revenue with their publisher. Even the payout rate is better than Google AdSense. Below are some good alternatives for Google AdSense.

  • Media.Net
  • Infolinks
  • Skimlinks
  • Propeller Ads
  • BuySellAds
  • VigLink
  • Bidvertiser
  • PopAds
  • AdsOptimal
  • Epom Market

Make Money with Affiliate Marketing

Affiliate marketing is a commission-based program that rewards the publishers based on the number of sign-ups you drive to them. Affiliate programs have been in the market for more than two decades as a means to acquire customers. Commissions paid to affiliates can vary from 5% all the way to 100%. Let’s look at some of the best affiliate marketing programs for beginners.

  • Click Bank
  • Share-A-Sale
  • Amazon Associates
  • Commission Junction
  • Link Share

For instance, you can participate in Bluehost Affiliate programs. With their lucrative Web Hosting Affiliate program, you can earn up to $100 per referral from your site. So, think about different affiliate programs and embrace the idea. And don’t limit yourself just to one affiliate program, try as many as possible.

Get Sponsored Content for Your Blog

If you can leverage a good marketing strategy, sponsored posts paid by individual brands or ad agencies can be your primary source of income. Even if your audience is initially small, it’s still probably worth something to someone. So, start small and learn fast. Reach out to local companies and let them know that you’ll be taking on sponsored content for your blog.

Sponsored content and other forms of native advertising are being popular among mom bloggers in recent times. Often you just need to use a nested display ad at the end of a blog post to get paid by companies. These ads are more effective than banners, so advertisers pay more for them.

Place Private Ads on Your Blog

So far, we have talked about Display, Affiliate, and Native Advertising.  But once you get a good following, you can start charging companies directly to place ads on your blog.

You can do this by creating custom banner ads with the help of your advertiser. There are some easy and inexpensive online tools you can use to create banner ads. Canva is such a design tool for beginners. Often your advertiser might provide you with those, and then you place those ads manually on your site. Once you reach this level, you’re in the driver’s seat of your own life.

Monetize Your Social Media Channels

Social media is an easy way to get traffic to your site, and you can also use it as a revenue stream. As your social media audience grows, you can make money using your social media channels. Most companies will pay you to plug product pictures into social media. You can also make money in the following ways:

  • Doing sponsored posts for brands that want to get in front of your audience.
  • Becoming an affiliate and making a commission selling other brands’ products.
  • Creating and selling a physical or digital product.
  • Selling your own photography.

Start Reviewing Products on Your Blog

Product reviews are different from Native ads and selling Ad space. Instead, you will receive offers from companies in exchange for reviews or press releases posted on your blog. First, you need to set up a clear product review guideline for your blog. It will protect you from having to promote products you don’t believe in.

Lots of companies will not only pay for these reviews, but they’ll also provide you with free products for the chance or the hope of being reviewed. Make sure that you are honest about the reviews.

Be educated and use your common sense on product reviews and endorsements. Try to remain in touch with the mommy bloggers community to avoid any trouble. Once you have one or two reviews under your belt, you are all set.

Run an eCommerce Store from Your Mommy Blog

Running a successful store alongside blogging is a bit more challenging. You need to maintain a delicate balance between running your own online store and continuing to be a rock star mom.

One of the success stories you can draw inspiration from is what Karaush was able to do. A stay-at-home mom decided to create a product that would solve a problem she faced on a daily basis. They now sell their own newly-designed baby slings in their store.

You can start off small initially and grow from there. The easiest way to do this is to start a Shopify site and sell your own handmade products. Maybe someday you’ll start making money from your online store and grow exponentially.

Create Your Own Digital Product

Digital products are an amazing way for you to drive cash flow from your blog. If It happened to Abby, it could happen to your blog too. Starting as a whim in January 2013, Abby Lawson of Just a Girl and Her Blog has turned her mommy blog into a family business. She has turned her hobby blog into a 6-figure income in just 2 years.

The biggest chunk of their income comes from sales of digital products — Online courses, eBooks, and Printables. Initially, offer some free courses or eBooks to your audience and grow an email list. If your audience loves your products, you will begin to bring in a good amount of income from sales of those products.

If you’ve been able to establish yourself as a mummy blogger, then take that expertise and create an online video course. This is similar to the idea of creating an eBook for your audience, except just in another format.

Do Speaking Engagements

When you first start off, it will seem like nobody cares about what you have to say. You keep writing and putting out quality content that is super helpful for people. When you keep doing that consistently, your audience grows. As more people get to know about you, you can establish yourself as an expert figure.

Speaking at conferences, hosting a workshop, or appearing on live social media sessions can have great benefits for you as a mummy blogger. Speaking in front of a large audience sometimes takes guts. Once you overcome the initial jittery, you can bring in a decent income as well, especially at the right events.

Start Monetizing Your Videos

If you’re creating video content for your blog, you can upload these videos to the biggest video platform in the world, YouTube. As your subscribers grow and your video views start to take off, you’ll be able to monetize them by tapping into the YouTube ads platform.

Offer Other Services

If you’re going to make money as a mummy blogger, then this is one of my favorite ways. Once you’ve reached a certain level of respectability, people will value your time, your contribution, or your opinion highly enough. You can start teaching moms how to make a passive income as a mummy blogger.

Whether this is through insights, coaching, services, or consulting, the end result will be you spending hours with companies and being paid for that time.

Sell Your Blog

And finally, when you’ve managed to strengthen your following and establish your own brand, you can sell your blog for a pretty penny.

You can now invest your time, energy, and passion in something you are truly excited about and generate passive income as quickly as you can get it set up.

Only one question remains.

What Are You Waiting For?

Start a Successful Mom Blog Now with Bluehost.

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