Modern Parenting Trends

10 Latest Parenting Trends You Should Know In 2023

Did you know that more than a million millennials are becoming moms each year? As millennial moms are becoming one powerful force in the landscape of modern-day parenting, they are shaping the future of parenting in the process.

Tech-savvy, well-informed, and trendy millennial moms are raising kids more than generations before. Here are some latest parenting trends to watch: 

Parenting Trends In 2023

Parenting Trend 1: Authoritative Parenting Is A Hot Topic In The Kid-Rearing World

Authoritative Parenting, a parenting style that focuses on balance, is one of the most dominant parenting trends in 2023. It’s a combination of authoritarian parents and indulgent parents. Authoritative parents have expectations for kids, but at the same time, they provide resources and emotional support for kids to succeed.

Take internet safety for kids as an example. Around 65% of parents worry that their kids are spending too much time online. And they understand that too much screen time risks children’s mental health. So they are taking a wide range of actions to monitor and police screen time for kids.

  • 58% of parents often or sometimes check which websites their teen visits.
  • 57% of parents limit the times of the day when kids can enjoy screen time.  

At the same time, parents are trying to limit their screen time too. According to Pinterest, searches for “audio storytellers” are up 126 percent going into the new year. Using these resources, they are trying to better understand what the cyber world is like so that they can provide better support for their child. 

Parenting Trend 2: The Internet Works As An Important Source Of Support For Moms

More moms are turning to the internet for support during and after pregnancy. That’s why there are pop-ups for everything now. There are some new subscription models for expecting and new parents in 2023. No, it’s not Disney Plus or Netflix; Baby Food, Toy Kits, and Diapers subscription are new hot parenting trends in 2023. 

Interestingly, this phenomenon isn’t limited to those who are first-time moms. As millennials moms are less likely to live near family and get friendly with their neighbors, so they depend much on “virtual support.” According to a BabyCenter report, 41% of first-time moms use mom blogs weekly or more often.

Millennial moms top information source


Google is the new grandparent, the new neighbor, the new nanny,” says parenting expert Rebecca Parlakian who has been studying new parents’ behavior for three decades. Rebecca Parlakian further adds that new and expected moms try early pregnancy and mommy-related searches on sites from universities, medical organizations, children’s hospitals, and governmental organizations for credible information.

Parenting Trend 3: Millennials Are Relying On Their Baby Boomer Parents

New parents of all ages often face money woes, but millennial parents can have it worse because of the student debt burden. As a result, many millennial parents rely on their baby boomer parents for financial and emotional support. A recent report suggests that millennial parents receive approximately $11,000 annually from their Boomer parents. Boomer grandparents also provide 14.3 hours of primary childcare per week and 9.2 hours of babysitting. Boomer grandparents helping their millennial children is the new normal.

That’s why intimate and easy photo sharing is becoming more popular among working parents. They are using various photo-sharing tools to stay connected with their babies. Take as an example: No products found.. With the Pix-Star Snap app, anyone can quickly and easily send pictures, video clips, and audio messages to someone else’s Pix-Star frame.

millennial parents support source


Parenting Trend 4: Millennial Parents Move From Religious Affiliations

Social norms are also being challenged by millennial parents. Pew has found that 39 percent of people who have been married since 2010 have a spouse with different religious beliefs, double the number from 1960. Roughly nine-in-ten millennials approve of interracial marriage or cross-cultural marriage. Eventually, losing their religion along the way.

millennial marriage rate infographics

Parenting Trend 5: Millennials Moms Are Choosing To Breastfeed Over Formula Feeding

Millennial moms are relying more on breastfeeding for feeding babies than formula feeding. According to the CDC, the breastfeeding rate in the US has increased considerably from 71 percent in 2000 to 77 percent in 2010. While a huge proportion of that growth is due to breastfeeding promotion programs in the US led by WIC, social media is also playing its part in helping Millennial moms reach out to others for advice.

millennial moms breastfeeding rate infographicsParenting Trend 6: Millennial Parents Are Doing It Together

The roles of moms and dads are becoming recognized, and millennial parents are taking on the responsibility of raising a family. More millennial dads are stepping up and taking on more caregiving roles. The number of dads staying at home to take care of the family is growing steadily. As a result, dads made up 17% of all stay-at-home parents in 2016, up from 10% in 1989. Google’s research on new parents also shows that 59% of millennial dads seek out videos about baby health and more millennial dads watch parenting-related videos on YouTube than moms.millennial parenting trends info-graphic

Parenting Trend 7: Millennial Parents Are Overprotective Parents

The general parenting attitude today is more protective in comparison to parenting in the past. A majority of American parents (62%) say they can sometimes be overprotective, and this is particularly the case among millennial mothers. Nearly seven-in-ten (68%) millennial moms describe themselves this way, compared with 60% of Generation X moms and 54% of Boomer moms.

millennial parents overprotective trends infographic

Millennial mothers are particularly worried about bullying, child rape, and kidnappings. They are becoming increasingly aware and scared about the effects of technology and social media on a child’s safety and mental well-being, and it might cause them to be increasingly cautious and vigilant.

Parenting Trend 8: Millennials Are More Confident Parents Than Others

Millennial moms are more educated than ever before. Among single millennial moms, 67% have some college education, and 32% have four or more years of higher education. Therefore, the millions of Millennials who have entered into parenthood are notably confident in their parenting abilities.millennial parenting trends According to a 2015 Pew survey, half of the Millennial parents (52%) said they are doing a very good job as a parent, compared with 43% of Gen X parents and 41% of Boomer parents. The numbers are even higher when looking at moms aged 18 to 30, with 57 percent feeling they are doing “a very good job” at raising their kids, in comparison to 48 percent of Gen-X mothers and 41 percent of Boomer mothers.

Parenting Trend 9: Today’s Parent Believe In “Smart Parenting, Smarter Kids” Trends

Many parents want to know smart parenting tricks to make their life easier. Making a kid fall asleep is one of the most frustrating and exhausting challenges many parents face. So parents are banking on Smart Tools to make them sleep. Take as an example: No products found.. This smart baby sleep boosts baby’s sleep time by soothing babies with the constant rumbly sound and gentle rocking they loved in the womb.

Parenting Trend 10:  Working Mom’s Hunt For The Next Generation Breast Pumps

Pumping is one of the hardest tasks for new moms. That’s why wireless breast pumps set a new parenting trend last year. This trend will continue in 2023. If you haven’t heard of any, familiarize yourself with the No products found..

As more millennial mothers are working outside the home, they struggle to get by at times. But they need to figure out the right way to do it. Balancing “Me Time” and “Family Time” will be key for millennial parents during the changing trends of parenting.

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