Pregnancy-Safe Makeup and Beauty Products

10 Best Pregnancy-Safe Makeup and Beauty Products in 2023

Is it safe to put on makeup while pregnant? Which makeup brands are safe to try during pregnancy? Well, these are the two common questions that come to most pregnant women’s minds. While finding safe makeup products during pregnancy is your top priority, the process can make you feel overwhelmed. But thankfully, there are some non-toxic beauty brands that you can trust for safe makeup during pregnancy.

Read Also: Best Pregnancy-Safe Skin Care Products

To make your journey to motherhood easier, we have listed some of these best pregnancy-safe makeup products for expectant mothers. From eye cream and mascara to nail polish, you will find everything you need for your pregnancy beauty routine.

Pregnancy-Safe Makeup & Beauty Products

Pregnancy Safe Mascara — Buxom Lash Volumizing Mascara

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Longer and dark eyelashes can make you look more youthful and sexy. If you are looking for pregnancy-safe mascaras to enhance the eyes, try the Buxom Lash Volumizing Mascara. It not only darkens your eyelashes but also makes your lashes thick and long.

You will appreciate that the mascara is infused with nutrients, vitamins, and antioxidants to take care of your lashes. The combination of Vitamin E and rose water works together to condition, lift, and lengthen the lashes for a fuller-looking lash without clumps.

Our testers found that it was easy to apply and lasted all day without any smudging. Cruelty-free, it also works well for sensitive eyes. If you have hypersensitive eyes, try natural, hypoallergenic mascaras like the Almay Thickening Mascara.

Along with mascara, you also need eyeliner and eyeshadow. You can add the two recommended products listed below to your pregnancy makeup routine without worry.

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Pregnancy Safe Eye Cream — Cetaphil Hydrating Eye Gel-Cream

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Puffy eyes, fine lines, and under-eye circles are very common during pregnancy. That’s why you need a safe yet effective eye cream to address these issues. Developed in partnership with dermatologists, the Cetaphil Hydrating Eye Gel-Cream is one of the safest eye creams you can try during pregnancy. Aside from being non-comedogenic, the eye cream is free from artificial preservatives, paraben, fragrance, alcohol, and colorant.

The under-eye puffiness and dark circles don’t just make your look tired. They also affect your confidence. Cetaphil comes with an effective formula for these problems. Thousands of its happy customers claimed that they started noticing a difference around the eye area from the very first use. 

Moreover, the product acts gently, even on extra sensitive skin. Therefore, your eyes will be under a shade of protection while applying this eye cream. Additionally, the soothing and minimalist formula keeps your eye area hydrated for a long time.

Pregnancy Safe Nail Polish — ZOYA All Snuggled Up Quad

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Do you know that you can now get your mani-pedi done at home without worrying about exposure to toxic chemicals? Thanks to all the social media buzz, most nail polishes are now at least 3-free. Zoya is one of the very first brands to adopt the “3-free” formula. The ZOYA All Snuggled Up Quad Nail polish comes with a 10-free formula and nine fabulous-looking shades. The nail polish is crafted with the highest quality standard to keep you and your unborn baby safe.

You don’t need more than a couple of applications to achieve perfect full coverage. That is because it goes on smoothly and evenly. Also, the color lasts for a long period. Even after a week, you will see no sign of color fading.

Even better, you will get a set of four full-size bottles at a very affordable price. You won’t find many pregnancy-safe nail polish like this one. The way it gives a sparkling yet straightforward color to your nail, you will indeed become a fan of this prominent brand.

Pregnancy Safe Foundation — Dermablend Cover Creme Full Foundation

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You can’t just pick a regular foundation while pregnant if you want to hide your acne scars, blemishes, and dark spots. Some foundations contain ingredients that are not safe for sensitive pregnancy skin. Therefore, you need a safe foundation during pregnancy. The Dermablend Cover Creme Full Foundation is one of the safest foundations in the market for pregnant moms. In fact, this premium blendable creamy foundation can also be used as a concealer to hide your dark circles, dark spots, and blemishes.

This full-coverage foundation makeup blends well with most skin tones and undertones. As created by a dermatologist, the brand maintains high standards when it comes to the quality of ingredients. The main active ingredient is titanium dioxide, which is safe during pregnancy. What’s great? It is paraben-free, fragrance-free, and non-comedogenic.

Furthermore, the product comes with a simple application system. The cream feels super smooth once you warm it with your fingers. You can even improve the application by using a pregnancy-safe makeup primer. We also recommend using a good setting powder for a natural finish. With the right application, the foundation will last a long time.

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Pregnancy Safe Face Concealer— Dermablend Cover Care Concealer

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A concealer is an excellent option for covering your imperfections. Like the foundation, you need a concealer without toxic chemicals. Don’t worry. The Dermablend brand has a pregnancy-safe concealer as well. This pregnancy-safe concealer is free from paraben, fragrance, alcohol, and cruelty.

The face concealer blends perfectly to match your skin tone. From light to dark, it works great for different skin tones. The lightweight formula goes on smoothly. Even the formula is gentle for dry, acne-prone, and oily skin types.

Most customers rank it higher than other concealers because of its super moisturizing properties. All the ingredients are super moisturizing; hence they help keep your face hydrated all day. Also, the beauty product comes with a super thick applicator. So, you don’t have to give much effort to get an even skin tone.

Pregnancy Safe Bronzer— Bahama Mama Bronzer

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If you have dry skin, a bronzer is what you need to make your skin look healthier. The Bahama Mama Bronzer is excellent for a light, all-over bronze. This bronzer provides a natural matte finish, so it can also be used for perfect contouring shade.

No matter your skin tone, this bronzer blends well into the skin. It stays on for quite some time without any smudging. From light to dark skin tones, it blends perfectly with all.

The bronzer only features safe, non-toxic ingredients such as mica and silica. These ingredients are usually considered safe during pregnancy. Plus, the bronzer is paraben-free. Even if you have sensitive skin, it won’t do any harm.

Since just a swipe with its soft brush goes a long way, a single pack will last a long time.

Pregnancy Safe Lipstick — Burts Bees Glossy Lipstick

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Want to put colors on your lips but not sure whether your favorite lipstick is safe to use during pregnancy? You aren’t alone. Most pregnant women go through this dilemma. That is because we usually end up ingesting some of the stuff on our lips. Therefore, we are worried that the toxic elements in the lipsticks might harm the unborn baby.

Like many other moms-to-be, you can avoid wearing lipsticks altogether during pregnancy. If you want to continue wearing lipstick, find pregnancy-safe lipstick. If you already use one, you can visit EWG’s Skin Deep® database to learn more about your pregnancy makeup products.

Looking for one? Try the Burts Bees 100% Natural Glossy Lipstick. With 100% natural ingredients, it does well to keep your lips moisturized for a long time. What’s more, the lipstick doesn’t include phthalates, SLS, petrolatum, and parabens. 

 There are six different shades, and you will surely find one of your likings. With its glossy finish and creamy texture, you will appear more attractive and youthful. 

The lipstick is infused with moringa oil and red raspberry oil. These ingredients help to moisturize and soften your skin. The vibrant and natural color will surely help you stand out for a long time.

Pregnancy Safe BB Cream— La Roche-Posay Effaclar BB Blur with SPF 20

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A BB cream is a much-needed beauty item to cover your imperfections. The La Roche-Posay Effaclar BB Blur is an excellent pick when you want to wear only safe makeup products during pregnancy. Apart from containing only clean ingredients, this BB cream is free from oil, parabens, and fragrances.

Some might tell you not to use BB creams during pregnancy if you have oily or acne-prone skin, but that’s not the case. The cream is tested and recommended by dermatologists for sensitive skin. As the cream is lightweight, it gets absorbed quickly into the skin without leaving a greasy or sticky feeling.

The product provides a matte finish to make your skin look smoother, along with a radiant glow. When tested, 100% of the testers claimed that the level of coverage it gave with a small amount was impressive. Also, the effective formula lasts all day long.

Lastly, you can use it as an alternative to concealers. With SPF 20, it might not give ideal protection to your skin from damaging UV rays. For better sun protection, we recommend mixing it with a safe facial sunscreen.

Pregnancy-Safe Blush — e.l.f Monochromatic Multi Stick

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Want to add a perfect hint of tint to your cheek or lip? You would need a creamy blush for that. Wouldn’t it be great if you could do it using a single creamy blush? Thankfully, you can apply the e.l.f Monochromatic Multi Stick on both your cheeks and lips.

This popular face blush stick has a lightly textured formula that blends easily with most skin tones. When you apply the blush, you will get a perfectly smooth finish that looks fantastic. It gives a natural color to your skin to make you look bolder and flatter.

The product is easily portable, thanks to the small stick design that comes with the compact box. Since the product is versatile, you get great value for the price.

Pregnancy Safe Face Mask — Caudalie Instant Detox Mask

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An effective face mask can make your skin look smoother by removing unwanted dead cells. But you have to be careful while using makeup products during pregnancy. You don’t want to irritate your extra sensitive pregnancy skin. But this shouldn’t stop you from pampering yourself when pregnant. Formulated with nourishing ingredients to make your skin clean and smooth, Caudalie has a face mask safe to use while pregnant: Caudalie Instant Detox Mask. 

The key components of this facial mask are clay and polyphenols extract. Not only do the ingredients heal acne and blemishes, but they also help revitalize your fatigued skin during pregnancy. Another essential ingredient of this face mask is caffeine, which makes your aging skin a healthy, glowing one. Plus, caffeine restores the natural skin barrier and nourishes the skin. Most importantly, it contains no toxic chemicals such as parabens, phthalates, PEGs, sulfates, and synthetic fragrances.

Vegan-free and cruelty-free, the product is neither tested on any animals nor made with animal-derived substances. You are fine to apply it every day. To get the best result, use the face mask, leave it for 10 minutes, and gently wash your face with warm water.

Pregnancy Safe Makeup Remover — PMD Cleansing Device

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Last but not least, you need to add a safe makeup remover to your pregnancy makeup routine. There are various forms of makeup remover, such as cleansing oils and wipes. Smart cleansing devices have created a lot of hype in recent times. Well, PMD Clean is one such smart facial cleansing device. Let’s discuss if it’s worth trying. Most importantly, is it safe to use during pregnancy?

The PMD Cleansing Device is more of a face cleanser than a makeup remover. The device utilizes different intensity settings along with vibration cleaning. Not just odor-resistant and hypoallergenic, it is also waterproof to allow using it in the shower. Made of silicone, it is most likely safe to use during pregnancy. The makeup cleanser is suitable for all skin types.

We also recommend the Neutrogena makeup wipes and BANILA Clean It Zero for safe cleansing during pregnancy. If you are allergic to fragrances, go for the fragrance-free version of Neutrogena makeup wipes. BANILA CO NEW Clean It Zero is another excellent pregnancy-safe makeup remover you can try.

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Pregnancy-Safe Makeup

Questions & Answers

Is wearing makeup safe when pregnant?

Like most pregnant women, you might be wondering if makeup is safe to use for you and your unborn baby. The first thing you need to hear is there’s no conclusive evidence that shows wearing makeup during pregnancy will harm the baby. So don’t get paranoid. You can use most makeup products, such as foundations, concealers and eye creams, to make you look and feel better during pregnancy.

However, some makeup products might contain toxic ingredients that might cause cancer and other skin issues. So you need to pay a little more attention to product packaging and labels.

What cosmetics should you avoid when pregnant?

Here’s a list of ingredients to avoid.

  • Lead
  • Retinoids
  • Parabens
  • Octinoxate
  • BPA
  • Hydroquinone
  • Formaldehyde
  • Phthalates
  • Salicylic Acid
  • Fragrance

However, a small amount of these ingredients in your makeup products is less likely to cause an issue. If you have concerns about certain ingredients in your beauty products, we recommend that you discuss the matter with your healthcare provider.


All expecting moms do what’s best for their growing baby. There is nothing wrong with being cautious about what you use on a daily basis. In the process, it’s easy to feel overwhelmed while trying to find reliable and effective makeup products from millions of options. Hopefully, our curated list of pregnancy-safe makeup products will make your motherhood journey a little less stressful.

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